For a long time, Chinese girls turned to most certain unit codes due to their underwear: super-padded bras that have large laces and you can heavier facts only offered from the Chinese or Western old-fashioned undies names such as for instance Aimer or Gujin. So it produced the market industry a little challenging and you may almost nonexistent for most internationally names. Such, the newest French brand name Little princess Tam tam install a store when you look at the Shanghai from inside the 2013 and you can shortly after struggling to entice Chinese women, the shop closed off rapidly.

Having a 20% development annually because 2009 no signs of delaying, lingerie might one of the most dynamic locations inside the Chinese manner. This new buzz of the upcoming Victoria’s Wonders Show inside Shanghai inside November is an excellent instance of this new market’s the fresh new elegance and you may an upswing off ladies fondness for their lingerie things.

In reality, Chinese women are receiving very important behavioural alter, through its undies consumption models developing slightly rapidly. The fresh strong social duality amongst the antique societal rules plus the contemporary industry keeps influenced the fresh lingerie sector.

What are the five the secret women attitudes into the China, as well as how manage these perceptions pair which have the fresh new undies affairs getting Chinese females?

step 1. Visibility to everyone with A lighter Underwear

Nowadays, globalization, digital connections, worldwide travelling and also the financial go up out-of Chinese ladies in neighborhood have increased focus on names and you may international manner.

Chinese women are suffering from other preferences with respect to visual appeals and undies molds. Leia mais