Romania are a great patriarchal country where the male is anything but recommended is themselves. “You may be the tough intercourse, try not to cry, dont display your feelings, score an effective “man” work, feel difficult, bring it up!” is actually a conversation in most household members. The latest strategy suggestion: problem this type of stereotypes and encourage Romanian guys getting on their own owing to relatable reports.

THEME/Chance

An international rebranding turned to away function as best opportunity for Remington to possess its sound for the Romania. It actually was Remington’s first telecommunications strategy inside the Romania, shortly after several years of silence. Obviously, work was included with multiple desires: to help you renew Remington’s photo when you look at the Romania, so you’re able to shine discussion in the brand name and to boost sales having its hero products.

Look

Remington’s target was an over-all audience of men and women, 18 in order to 45 years old. Yet not, research turned-out one to men users thought the company because the a brandname for females. With instance an interesting possible in the future, i paign and you can primarily address him or her. All this, that have in your mind part of the expectations: promote the message off rebranding, adjust they in your neighborhood, without neglecting the merchandise that were inside attract using the tactics geared towards both women and men. Leia mais